The reasons seem obvious enough. It is the nature of a watch that it is able to take in a wide variety of stylistic attributes that are desirable in both high brow upper crust situations but also in working class casual situations. We want to look like the sort of people who can appreciate craftsmanship and taste no matter where we are on the sociological ladder. The hand made feel of most of the best brand name watches makes even an inexpensive model feel like a classy adornment on anyone’s wrist. By contrast gold watches and other watches made with precious metals have the feel of being excellent pieces of work with the added implicate values of their chosen building materials. This is in contrast to an item that is say a gold or diamond item first and a high design item second. When it comes to watches the name brand and the history of quality is always the bigger draw than what ever materials were used to make the piece.
Luxury watches are a big business still to this day because the items feel so classic and can immediately have the wearer looking like wealth. When you put on big watches with a great sense of style you are telling the world that you are probably worth something and frankly given the price tags on many brand name watches they probably believe you. Of course diamond watches and gold watches can be made hastily and with a large disparity in comparative quality to brand name watches, but in most cases the lack of design quality and the lack of a brand name will likely derail these pieces value as a status symbol. If you are looking for a high quality luxury watch there is no way that cutting corners will help. You need to find a preferred brand name and make sure it is the exact right model for you.
It is impressive that the world of luxury watches continues to thrive in modern times. In many ways this is the best testament to their quality. While so many industries take pains to become newer and fresher watches have plugged along being made in much the same way year after year, decade after decade. They show no signs of changing or becoming any less popular any time soon.