Portraying great attention to detail, each pair of jeans they produce result in undoubted quality for the customer. The size of Diesels denim range says it all about the brand, with a pair of jeans for everyone. Whether the customer is looking for boot cut, tapered, twisted or any other finish, the Italian fashion label has it included in their expanding product range.
Diesel Jeans do come along with quite a hefty price tag. However the quality and craftsmanship put into each product is second to none, enough to justify its retail price. With the heavy recession affecting the whole economy, the average customer is being pushed away from these bigger glossy brands such as Diesel itself. This is because other brands such as Jack and Jones offer great designer clothing, but for a fraction of the price!
Various finishes and styles of denim are continually being produced for sale on the High Street. This has the effect of increasing their own popularity and product range to target everyone within the fashion industry. With such diversity, Diesel aim to offer a product for everyone. They do not have to work on a specific target audience as such because they offer almost anything within the fashion industry of today.
Any fashion label on the High Street must be consistent within every product it produces if it is to stay there. This has become increasingly more important if you are to survive and be a success in a very competitive industry. It shows that Diesel as an organisation has stability and a solid infer structure.
A key to Diesel’s success is their ever popular promotions and partnership declarations. This has the effect of increasing their global fan base and keeping the brand name itself in the forefront of mens fashion.
Diesel always focuses on their denim range being both classy and contemporary without getting carried away with large branding. Effectively, this creates a classy pair of jeans that will last a life time, designed to mould to the wearers body.
The durability of each pair of Diesel jeans is another factor as to why shoppers continue to purchase their garments, even when they carry a hefty price tag. As a brand they use the highest quality denim, which is noticeably thinner and smoother, providing great comfort for the wearer. Distressing within each pair is done by hand, to give each pair that unique feel when they are naturally worn in, something every customer appreciates.